#tactic

(Semi-)plausible deniability

Just FYI, here is a classic narcissist and active measures tactic, used in click-bait.

The tactic is: don't lie, but say something that is really deceptive. This allows for semi-plausible deniability in general, but complete deniability among the people who have been conditioned to always defend "their side". In this case, the insinuation is that Steven Tyler has died. It's not explicit, but it's very strongly implied. What's explicit is that he will be missed, which is hard to deny. At some point, someone, somewhere will no doubt miss him.